Bill on Colbert

Some numbers are firmly ingrained in our consciousness.

Like .406 — Ted Williams’ batting average in 1941.

Or 36-24-36 — our, um,  high school locker combination.

Or 86 — which we heard a lot from bartenders in our younger days.

Or 9:30, which is the time we fall asleep in front of the TV these days.

Which is why we missed our friend Bill McKibben on the Colbert Report last night. Fortunately, through the miracle of the internets, we can all see him talking about perhaps the most important number of all — 350.

That’s the “red line” level of atmospheric carbon dioxide in parts per million. We’re at 390 now, and if we don’t find a way to bring it in line, well, as Colbert said, we all might as well just start having “end of the world sex.”

Bill knows his stuff. Twenty years ago, he put the notion of climate change on the table in stark detail his book “The End of Nature.” Now among other things, he is a co-founder of the group, which is working to educate the world on climate issues.

Bill was understandably a little nervous going up against the master of “truthiness” in his effort to spread the word to Colbert Nation, but we think he did a pretty good job. Even though Colbert did try to upstage him by proposing a

In any case, the message is out, and it’s up to us to spread it.

You can start by going to the website and finding out how you can get involved.

And then go tell 350 of your closest friends.

But whatever you do don’t tell Mrs. Azgreenday. We may want to try to cash in on that end of the world thing.

— John D’Anna